Carlsberg Hong Kong is broadening its beverage lineup for those seeking mindful drinking choices. Starting January 2026, the company is launching an extended No & Low-Alcohol Range and a new Beyond Beer collection, timed to coincide with New Year gatherings and the Dry January movement.
The flagship offering is Carlsberg 0.0, a no-alcohol, no-sugar, low-calorie beer. The expanded range includes new additions like Italy’s award-winning Poretti Zero and Germany’s Erdinger Alkoholfrei, alongside established favorites such as Young Master Zero and the rebranded Jolly Shandy Lemon. This launch also follows Carlsberg’s recent strategic partnership with Young Master Brewery, expanding distribution of their products.
For those looking beyond beer, the new Beyond Beer category includes premium mixers from The London Essence Company and a first-in-market electrolyte drink, HIGHERTHAN 0% Salted Lime Soda, which reimagines a classic Hong Kong flavor.
To promote the launch, Carlsberg will run retail promotions at major supermarkets like Wellcome and ParknShop, offer tasting booths at city’super, and feature the range on foodpanda. Participating outlets will also have a stamp card program where customers can redeem an exclusive Carlsberg 0.0 shoe bag.
Details:
Availability: From January 2026 at major supermarkets (Wellcome, ParknShop, city’super, HKTVmall), online via foodpanda, and in participating restaurants.