Nike is turning its Hong Kong retail spaces into a football playground. Following the global launch of “Rip the Script,” the brand has transformed selected stores into immersive Football Universe destinations where fans can do more than shop — they can participate.
The experience is anchored at Nike Fa Yuen Street, where a limited-time Photo Booth lets fans style themselves in the latest 2026 National Team jerseys and generate custom digital Football Player Cards. Those who purchase selected jerseys or spend HKD 599 or more can unlock a premium physical holographic Player Card, available while stocks last.
Jersey By You and Nike By You customization stations are also rolling out across select stores. Fans can add player names and numbers to National Team jerseys for HKD 180, or create streetwear-inspired designs with football graphics and patches.
Nike Members can take it further with an in-store “Hidden Mission” at Fa Yuen Street from July 4 to 22. Completing designated challenges unlocks a limited-edition Nike Football sticker pack.
The campaign runs in three phases through July 22, with the Photo Booth experience available daily from 12pm to 9pm.
Hong Kong football icons Yapp Hung Fai, Yu Jesse Joy Yin, and Lau Ka Kiu have already stepped into the Football Universe, bringing their own interpretations of “Rip the Script” to life.
Location: Multiple Nike stores including Fa Yuen Street (Photo Booth & in-store missions), Sai Yeung Choi Street, Harbour City, Times Square, and Macau locations
Photo Booth dates: Now through July 22, 2026, 12pm to 9pm daily
Jersey By You & Nike By You: June 5 to July 22, 2026
Nike Members Hidden Mission: July 4 to 22, 2026
Online experience: nikedigital.hk/football-hongkong2026