In the high-stakes world of global finance and fintech, performance is often measured in spreadsheets and closing bells, while personal wellbeing is relegated to the sidelines. Jasmine Liu, founder of MaestroWellness and the Build Well Live Well Summit, knows this imbalance intimately. After navigating a career through legal, compliance, and innovation roles, a transformative moment of clarity in Bhutan led her to trade the cycle of burnout for a mission of systemic health. Today, she is redefining the Asian wellness landscape by harmonizing Western scientific precision with Eastern wisdom, proving that longevity and peak performance aren’t just corporate perks — they are the essential infrastructure of a life well-lived.
Your career path has been quite diverse. Could you tell us about your background and the experiences that led you to the wellness space?
MaestroWellness began as a quiet question that surfaced in the spaces between ambition and exhaustion. Much of my career unfolded in high-performance environments where precision was expected and outcomes were measurable, but wellbeing was often deferred. Performance was rewarded, but sustainability rarely was.
My professional path was non-linear, moving across legal, compliance, strategy, and innovation roles within financial services and fintech. That non-linearity became my strength; it allowed me to navigate complexity with confidence while staying anchored to meaning. However, by 2023, I could no longer ignore a vital question: How do we help people and organizations truly thrive in a world that demands more resilience than ever before?. That question redefined my direction.
In a nutshell, what is MaestroWellness, and what was the spark that inspired you to found the brand?
MaestroWellness is a B2B, multi-stage health and wellbeing platform built on the idea of helping people and organizations “Build Well. Live Well”. We use a sophisticated integration of science-backed strategies, technology, and holistic practices to extend healthspan and long-term vitality.
For me, this wasn’t a pivot; it was an alignment. Burnout forced me to pause during a solo retreat in Bhutan in 2017. I left with a conviction that defined my work: we may not control the genetic cards we’re dealt, but we can absolutely change how we play them. MaestroWellness was born to bring evidence-based, human-centered wellbeing into the workplace, where people spend most of their lives.
What was your core vision for the Build Well Live Well Summit, and where do you hope to take it in the future?
The Summit is grounded in the belief that human connection is the catalyst for sustainable wellbeing. While many corporate initiatives focus on engagement, we go deeper into experience, belonging, and behavioral change. People don’t change because they’re instructed; they change because they feel supported.
First held on March 26, 2026, the Summit was conceived as Hong Kong’s premier platform for conversations on healthspan and longevity. The response exceeded expectations and shifted the conversation from short-term performance to long-term vitality. Looking ahead, my goals are to:
- Grow the Summit into a regional flagship event.
- Introduce more immersive, hands-on experiences.
- Build a connected ecosystem that drives the adoption of preventive, longevity-focused practices across Asia.
The term “wellness” often feels like a Western concept. How do you see the Asian paradigm fitting into this global conversation?
Wellness should never be one-size-fits-all. Western models often prioritize data, metrics, and optimization frameworks. While powerful, they can operate within a narrower definition of health.
In contrast, Eastern traditions like Traditional Chinese Medicine (TCM) focus on balance, energy flow, and harmony between the individual and their environment. I see my role as conducting these elements like a maestro — bringing together scientific precision and ancient wisdom to address root causes rather than just treating symptoms.
How would you characterize the current state of the wellness industry in Hong Kong?
Hong Kong is at an inflection point. The city is beginning to recognize the cost of sustained pressure and the value of sustainable performance. Historically, we’ve been fast adopters, but now we’re starting to lead.
As a global financial hub, Hong Kong has the capital and innovation ecosystem to pioneer hybrid models where corporate performance and wellbeing are interconnected priorities. Wellness is no longer a peripheral benefit; it is becoming central to talent retention and productivity.
On a personal level, what are some of your favorite wellness practices for staying grounded?
My personal approach is integrated, intentional, and grounded in consistency. My days are anchored by movement — yoga, running, and HIIT. I find a mindful run in nature to be one of the most powerful resets. I also prioritize:
- Breathwork and meditation for emotional regulation.
- TCM elements, such as herbal teas and acupuncture.
- Sleep as a non-negotiable foundation.
- A gut-focused, nutritious diet.
- Spending time in green spaces through hiking and forest bathing.
My philosophy is “consistency over intensity” and listening to your body like an instrument that needs regular tuning.
Do you believe AI will play an integral role in the future of the wellness space?
Absolutely. AI is already reshaping wellbeing through predictive analytics for burnout and hyper-personalized nutrition plans. In corporate environments, it enables leaders to make proactive, data-informed decisions. However, the human must remain in the loop. Technology should enhance intuition and scale care, not depersonalize it.
Do you have any closing thoughts for our readers?
Wellness is not a trend or a luxury; it is infrastructure. In an uncertain world, investing in healthspan is foundational. We are heading toward a world where living past 100 vibrantly and purposefully is expected, not extraordinary. Over the next few years, MaestroWellness aims to evolve into a global longevity ecosystem that integrates wearable data, AI personalization, and financial wellbeing. It’s a design challenge I’m building step by step with science, compassion, and the belief that longevity should be a shared reality.