Cult skincare brand The Ordinary is touching down in Hong Kong with its Mini Mart concept, taking over the @cosme flagship in Tsim Sha Tsui from June 19 to 25. Following successful runs in Tokyo and Osaka, the pop-up brings the brand’s fuss-free skincare philosophy into one of the city’s busiest beauty hubs keeping things simple, accessible, and fun.
Running for one week only, the pop-up gives the neighborhood convenience store a beauty makeover, swapping snacks for skincare, alongside a lineup of Hong Kong–exclusive finds, from onigiri-style lip balms to collectible bento sets and playful cup-noodle-inspired blind boxes.
The Ordinary Mini Mart will run from June 19 to 25, open daily from 10am to 10pm at the @cosme flagship store, 7 Ashley Road, Tsim Sha Tsui.